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    Guardian Life launches a new term life insurance ‘Guardian Shield’ on the occasion of National Insurance Day 2021

    Posted on: 01 Mar, 2021
    Guardian Life launches a new term life insurance ‘Guardian Shield’ on the occasion of National Insurance Day 2021

    With the aim of ‘Insurance for All’, Guardian Life has been diligently working on proliferating

    the true benefits of life insurance in Bangladesh. With the belief ‘Customer First’, they are

    always keen about leading the market with product and process innovations. The ongoing

    pandemic has been an eye opener that clearly made everyone realize the importance of a

    financial safety net and the necessity of insurance coverage in case of hospitalization.

    Hence, as a tribute to National Insurance Day 2021, Guardian Life has introduced an innovative

    term life insurance plan ‘Guardian Shield’ which offers life coverage at very nominal prices so

    that the financial future of the policyholder’s family may be protected. Guardian Shield also

    offers an easy platform to avail the much needed hospitalization coverage and critical illness


    This product has been designed especially for traditional customer segments who prefer face-

    to-face purchase via company associates. The policy is very easy to avail as it offers much lower

    premium rates compared to endowment insurance products. Guardian Shield customers can

    avail life coverage of 1 lakh taka for as low as 203 taka per year (maximum coverage of BDT 1

    crore), hospitalization coverage of 50 thousand taka for as low as 1500 taka per year (maximum

    5 lac taka) and critical illness coverage of 50 thousand taka for as low as 31 taka per year -

    maximum 50% of sum assure or BDT 10 lac, whichever is lower. This plan offers yearly & single

    premium payment options.

    “Guardian Shield is an unique product that is aimed at people who want only life coverage and

    rider benefits like hospitalization & critical illness coverage from their insurance product. It is

    really inexpensive and doesn’t require heavy financial commitment unlike the regular

    endowment products. Such term products are highly popular at other south-east Asian,

    European countries and other advanced markets. It is one of our signature projects and our

    precious tribute to the upcoming 2nd National Insurance Day – 1st March 2021”, said Sheikh

    Rakibul Karim, FCA, Acting CEO, Guardian Life Insurance Limited during the official launch of

    “Guardian Shield”.

    The official inauguration program took place recently at Guardian Life’s Head Office at Police

    Plaza Concord where Shamim Ahmed EVP & Chief Operating Officer; Mohammad

    Masuduzzaman Khan, EVP and Head of Underwriting & Policy Servicing Department and

    Rubayat Saleheen, SVP & Head of Marketing & Communication Department along with other

    top management were also present.