Adopting New Normal: Life Insurance In 5 Minutes Through E-KYC At Guardian Life

Posted on: 15 Dec, 2020
Adopting New Normal: Life Insurance In 5 Minutes Through E-KYC At Guardian Life

The COVID-19 has given a new boost in digital innovation worldwide. The selling process of life insurance industry in Bangladesh is dominated by conventional tied agents. However, due to maintaining social distancing and health safety for COVID-19, selling/buying insurance in person became challenging. The digital revolution has given birth to a new connected world where adding value to a customer’s experience is essential. With the relentless pursuit of being a customer-centric life insurer, Guardian Life has implemented e-KYC (Electronic Know Your Customer) solution within its EasyLife app along with a newly designed and revamped EasyLife website.


This is the first e-KYC integration of the whole insurance industry in Bangladesh allowing customers to buy life insurance in just 5 minutes! Guardian Life has introduced this major initiative to have a better and secure customer onboarding process through app/web. From now on, customers would be able to complete life insurance buying journey through e-KYC by just taking pictures of NID (both sides) and nominee NID (both sides) along with face verification (cross matching and verifying information with Election Commission database) process. The e-KYC solution will make the whole customer experience much more convenient and will complete EasyLife customer app/web journey in less than 5 minutes.


The official e-KYC digital launching ceremony took place on Wednesday, 26th August, 2020 where Dr. M. Mosharraf Hossain, Chairman (In charge), Insurance Development and Regulatory Authority (IDRA) was present as the chief guest. The event was also graced by the Sponsors and Patrons of Guardian Life Mr. Tapan Chowdhury, Mr. Syed Nasim Manzur, Mr. Sameer Ahmad and Mr. Syed Afzal Hasan Uddin. Among Directors, Mr. Syed Akthar Hasan Uddin and Mr. David James Howard Griffiths were present at the event. The event was led by Mr. M M Monirul Alam, Chief Executive Officer of Guardian Life and Mr. Shamim Ahmed, Chief Operating Officer briefed the audience about the e-KYC customer journey. The event was also attended by Senior Management of the Company.


The e-KYC integration solution was launched with an attractive online video commercial (OVC) that clearly illustrates the customer journey, click the link to view the OVC: