Core Values

Our core values provide the Guardian Life Team; Directors, Management and Staff, with every day guidance as we strive to distinguish Guardian as a unique financial services leader and trusted brand.

Integrity and Professionalism: All members of the Guardian Life Team will perform their duties to the highest level of integrity and in the most professional manner.

Life-long Relationship: We maintain life-long relationships with our valued customers by providing world-class financial services in order to bring them peace of mind.

Worthy of Trust: We keep our promises and are committed to doing business the right way.

Customer First: Our Customers are always our top most priority. We produce our innovative products and solutions based on our customers’ needs and life aspirations. For this, we analyze our client’s specific needs and financial objectives, develop a suitable financial solution, help them implement their plans and review and monitor progress on a regular basis to support their desire for life-long security.

Respect for Each Other: We are professional and believe in ‘respect for each other’ at all times.

To be regarded as the best Insurance provider by all our Stakeholders: We wish to be regarded as the best practitioner by all our Stakeholders; customers, staff, regulators and the community. To this end, we will work tirelessly to achieve this recognition. We are passionately dedicated to our clients and stakeholders needs by, creating, growing and providing, enduring financial security.  We will be a dynamic leader, visionary guardian, and trusted partner to all.

Video Spotlight

Guardian's Values

Tapan Chowdhury- Square

“The Sponsors of the company, BRAC, Apex and Square are known for good governance and reliable services and we are here to bring a positive change in this industry by sharing our experience”


Syed Manzur Elahi- Apex

“The intellectual skill and the goodwill that the sponsors BRAC, Square and Apex bring is the basis of trust for our valued customers: A promise is a promise and we have always delivered our promise”


Sir Fazle Hasan Abed- BRAC

“BRAC has been successful in taking the service of micro financing to the lower income sector of the country,; we intend to do the same in life insurance through this company in a few years time; life insurance for all would be our motto”